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60 years of Marilan

To mark the brand’s 60th anniversary and change the value perception of its products, in May 2016, we created a new Facebook fanpage.

THE CHALLENGE

To be a dynamic and compelling page with shareable content.

  • Creating a fan base that would interact with the page
  • Defining an editorial line, a voice tone and a visual concept
  • Raising the brand’s consumer base through awareness
  • Developing a media plan with solid strategies

THE RESULTS

In less than three months, the results were significant. Check the numbers:

0 K
engagements
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fans
0 K
average of new fans/month
0 m
post reach

The page now have more than just fans; they have brand advocates.

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