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PagSeguro and some words on its arrival

PagSeguro, a 100% Brazilian company and part of UOL group, started in the market as an online payment company. As time flew by, they released a set of services and products that saw them expanding towards in-store commerce.

With the arrival of MODERNINHA, the credit and debit card machine to SMBs, the company increased its level of actuation. In 2017, they introduced more services and products created to meet retailers’ needs, such as TEF (Funds Electronic Transfer).

BEATING THE CHALLENGE

Focusing initially on Public Relations, we released a company statement to every new business agent, widening the channel diversity with brand new messages and concentrating on the competitive advantages that helped the brand become a benchmark in payment methods nationwide.

We sold them as a company that offers innovative solutions in financial services and payment methods in a simple and safe way to any person or business.

We also created awareness to the democratization of payment methods with the card machines, always highlighting the security of financial transactions sealed through PagSeguro.

RESULTS:

Em resumos, ampliamos o relacionamento com jornalistas para que a imprensa passe a entender o PagSeguro como referência no mercado – ações de brand awareness, ativações em eventos, press kits, promoções e descontos exclusivos para este público.

 

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