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Thomson Reuters: Improving the company’s positioning to the media

When we kicked off our partnership with Thomson Reuters, in January 2016, the challenge was to improve the company’s positioning to the media and enhance journalists and influencers perception about the brand, and also to support Thomson Reuters solutions’ lead generation through spontaneous media.

THE PROCESS

Facing this scenario, we plotted the following communication goals that guided activities during the period:

  • Generate content partnerships with mainstream and trade media to emphasize Thomson Reuters in its areas of operation;
  • Promote Thomson Reuters events in the press as platforms to content generation;
  • Raise Thomsom Reuters’ presence in factual features reinforcing its operation in F&R, TRTA, legal and GTM areas.

 

THE RESULT

In 2016’s Regulatory Summit, we had NINE VEHICLES, from both trade and mainstream media, fully covering the event. In the following year, another four vehicles (Valor Econômico, Reuters News, G1 and Jota) covered our summit and made 48 FEATURES citing the event.

2016’s edition of Synergy was also cited 17 times in articles related to the discussed topics. In the following year, it appeared in 38 articles.

THOMSON REUTERS: THE ANSWER COMPANY

Once again, we were invited to work in the company’s most important campaign, which redirected their entire new communication.

Thomson Reuters chose XCOM to make the Brazilian version of its global advertising campaign, “The Answer Company”, which was broadcasted on printed, digital and electronic media.

THE RESULT

Essa foi mais uma conquista da agência que usa estrategicamente a comunicação para gerar engajamento, independente da ferramenta ou do meio.

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