When we kicked off our partnership with Thomson Reuters, in January 2016, the challenge was to improve the company’s positioning to the media and enhance journalists and influencers perception about the brand, and also to support Thomson Reuters solutions’ lead generation through spontaneous media.
Facing this scenario, we plotted the following communication goals that guided activities during the period:
In 2016’s Regulatory Summit, we had NINE VEHICLES, from both trade and mainstream media, fully covering the event. In the following year, another four vehicles (Valor Econômico, Reuters News, G1 and Jota) covered our summit and made 48 FEATURES citing the event.
2016’s edition of Synergy was also cited 17 times in articles related to the discussed topics. In the following year, it appeared in 38 articles.
Once again, we were invited to work in the company’s most important campaign, which redirected their entire new communication.
Thomson Reuters chose XCOM to make the Brazilian version of its global advertising campaign, “The Answer Company”, which was broadcasted on printed, digital and electronic media.
Essa foi mais uma conquista da agência que usa estrategicamente a comunicação para gerar engajamento, independente da ferramenta ou do meio.
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