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XCOM is the first Southern Hemisphere agency to be part of the PR World Alliance

The Brazilian agency was accepted by the global network of PR agencies with presence in 11 countries

Content and reputation agency XCOM has been accepted into the PR World Alliance, a global network of PR agencies based in 11 countries around the world. The Brazilian agency is the only one in the Southern Hemisphere to be accepted into the alliance and will be able to serve its clients in several countries, in all public relations disciplines, as well as having access to international data and tools.

Founded 30 years ago in Belgium, PR World Alliance (PRWA) offers clients extensive global market research managed by experienced professionals, a network of carefully selected agencies and partners, and a strong reputation for producing results.

“XCOM’s arrival represents a strategic initiative by our partners to increase our organization's geographic presence to provide additional value and breadth of expertise to our member agencies", says Marianne van Barneveld, PR World Alliance president and founder of Marcommit, The Netherlands. "On behalf of the alliance we welcome the new independent agency" adds.

XCOM carries key names in its portfolio that underscore the agency's ownership and expertise in producing inspiring content and relevant strategies for brands such as: UOL, PagSeguro, Cruzeiro do Sul Educacional, Docusign, TransUnion, Jacobs Douwe Egberts, Kelly Blue Book, Marilan, and others.

“In a world more interconnected each day, we felt the need to be part of a global organization, in order to provide our clients with the option to keep working with us through a valuable network of respected and knowledgeable agencies around the globe. We found that group in the PR World Alliance and are delighted to become the first South America partner in the organization", said Viviana Toletti.

The membership process for PRWA is extensive and careful. “Now XCOM is part of a global agency team. With this, we will become even more agile and efficient, with access to data and know-how from other countries, as well as the possibility to offer solutions and projects already tested in other markets. In addition, we will be able to serve our customers in 10 other countries besides Brazil”, says Daniel Bruin, managing partner of XCOM.

About PRWA:

PR World Alliance is an international network of premier independent communication consultancies. Partners are carefully selected and are established, respected and accomplished firms with a solid reputation for producing superior results for clients. The network encompasses public relations companies and offices in Europe and in North America. The network continues to seek new members in strategic locations.

PR World Alliance provides clients with an extensive depth of knowledge in individual countries as well as a solid understanding of the dynamic multi-national marketplace. The network offers strategic communication, public relations and public affairs counsel, new product launch and promotion, investor relations, social media programs and more. For more information, visit the website.